Learn about the % Daily Value

The % Daily Value (% DV) can help you make informed food choices. Look for it in the Nutrition Facts table on food packages.

It provides a quick overview of the nutrient profile of a food. As a rule of thumb, remember the following numbers:

This applies to all nutrients.

You can use the % DV to compare two different food products and make a better choice for you.

Or you can use the % DV to choose products that are higher in the nutrients you want more of and lower in the nutrients you want less of.

Nutrients you may want more of are:

Nutrients you may want less of are:

For example:

Cereal A

Nutrition Facts
Per 1/2 cup (28 g)
Amount % Daily Value
Calories 120
Fat 1 g 2 %
Saturated 0.2 g
+ Trans 0 g
1 %
Cholesterol 0 mg
Sodium 170 mg 7 %
Carbohydrate 23 g 8 %
Fibre 7 g 28 %
Sugars 5 g
Protein 3 g
Vitamin A 0 %   Vitamin C 0 %
Calcium 2 %   Iron 30 %

Cereal B

Nutrition Facts
Per 3/4 cup (30 g)
Amount % Daily Value
Calories 115
Fat 0 g 0 %
Saturated 0 g
+ Trans 0 g
0 %
Cholesterol 0 mg
Sodium 150 mg 6 %
Carbohydrate 27 g 9 %
Fibre 1 g 4 %
Sugars 10 g
Protein 2 g
Vitamin A 0 %   Vitamin C 0 %
Calcium 2 %   Iron 30 %

Cereal A has a lot of fibre (28% DV).

Cereal B has a little of fibre (4% DV).

If fibre is a nutrient you want more of, Product A is a better choice for you.

Eating well is an important part of a healthy lifestyle!