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Unauthorized Health Product, SeXXX DRIVE, May Pose Serious Health Risks

Starting date:
August 18, 2010
Posting date:
August 18, 2010
Type of communication:
Natural health products
Source of recall:
Health Canada
Undeclared Substance, Product Safety
General Public
Identification number:

The issue

An unauthorized health product, SeXXX DRIVE, promoted as a herbal supplement to enhance male sexual performance, was tested by Health Canada and found to contain undeclared "hydroxyhomosildenafil, a substance similar to the prescription medication sildenafil. Sildenafil may pose serious and potentially life-threatening health risks, particularly to people with heart problems. Prescription medications should be taken only under the supervision of healthcare practitioners.

Who is affected

Canadians, particularly people with heart problems, who have purchased or used SeXXX DRIVE from retail sex stores across Canada or online at,, or

What consumers should do

  • Consult your healthcare practitioner if you have used this product and are concerned about your health.
  • Read the label of the products you buy to verify that they have been assessed by Health Canada for safety, effectiveness and quality. Health products that have been authorized for sale by Health Canada will have a single eight-digit Drug Identification Number (DIN), a Natural Product Number (NPN) or a Homeopathic Medicine Number (DIN-HM) on the label.
  • Report any adverse reaction potentially related to these products to Health Canada (see below).

What Health Canada is doing

SeXXX DRIVE was being sold across Canada by Marketing Inc, AJP Enterprises and Coast to Coast Video Sales. Health Canada is taking steps to confirm that SeXXX DRIVE will be removed from the Canadian market.

Should any of these companies continue to sell unauthorized health products that may pose a risk to the health and safety of Canadians, Health Canada will take immediate and appropriate action. Health Canada has not received any reports of adverse reactions associated with the use of SeXXX DRIVE.

Health Canada is working with the Canada Border Services Agency to stop the importation of any shipments of SeXXX DRIVE from entering Canada.


Sildenafil is used to treat erectile dysfunction and should be used only under the supervision of a health care practitioner. Products authorized for sale containing sildenafil indicate that it should never be used by individuals taking any kind of nitrate drug (such as nitroglycerine), as this combination can cause potentially life-threatening low blood pressure.

Individuals with heart problems are at increased risk of cardiovascular side-effects such as heart attack, stroke, chest pain, high blood pressure and abnormal heart beat. Other side-effects include headache, facial flushing, indigestion, dizziness, abnormal vision, and hearing loss.

Products affected


For more information

Consumers and health professionals wanting more information about this advisory from Health Canada can contact the Public Enquiries Line at 613-957-2991, or toll free at 1-866-225-0709.

Media enquiries related to this Advisory should be directed to Health Canada Media Relations at 613-957-2983.

How to report side effects to health products

To report a suspected adverse reaction to these or other health products, please contact the Canada Vigilance Program of Health Canada toll-free at 1-866-234-2345, or complete a Canada Vigilance Reporting Form and send it to us using one of these methods:

Related Health Canada Web Content


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