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Sensifree Toothpaste (July 12, 2007)

Starting date:
July 12, 2007
Posting date:
October 29, 2007
Type of communication:
Drug Recall
Natural health products
Hazard classification:
Unacceptable risk to health
Source of recall:
Health Canada
Product Safety
General Public, Healthcare Professionals, Hospitals
Identification number:


Following numerous international warnings and product recalls regarding toothpastes manufactured in China which were found to contain unacceptable levels of diethylene glycol (DEG), Health Canada undertook a market survey of Chinese toothpastes at the retail level across Canada. This product was found to pose an unacceptable risk to health as it does not have market authorization and is not labelled in English and/or French as per the Food and Drugs Act and its associated Regulations.

Depth of distribution

Distributed to retail stores in Ontario. Product not exported.

Affected products

Sensifree Toothpaste


No market authorization

Dosage form



  • Not applicable

Lot or serial number

All lots


Recalling Firm
Club Fortune Food
Unit 2, 3401 McNicoll Ave
Scarborough Ontario
Canada M1V 2V5
Marketing Authorization Holder
Not Applicable